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Bill Tancer | Click: What Millions of People Are Doing Online and Why It Matters What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information–and what all of that says about who we are. Bill Tancer was named one of the twelve people to watch by TVWeek. As the general manager of Global Research at Hitwise, an online competitive intelligence company, he has access to the best data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, “The Science of Search,” on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco. Bill Tancer’s blog: weblogs.hitwise.com This event took place on September 8, 2008, as a part of the Authors@Google series.